Welcome to Gulled. We are proud to represent two prominent design brands, HAY and &Tradition, in the Swedish and Finnish markets. Our passion is to help our customers in their creative work. Read more
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New Season, New Favorites
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HAY Autumn Highlights
HAY’s autumn collection brings together innovation, comfort and timeless design. Discover the expanded Chisel Collection, the relaxed yet refined Mimi Sofa, the ingenious folding Backflip Chair, and Jasper Morrison’s accessible Pack Chair. Thoughtfully crafted pieces designed to elevate everyday living.
HAY Focus Products Autumn 2026
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&Tradition - COMING SOON
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Introducing The August Collection
This August, the latest additions to the &Tradition collection continue the dialogue between timeless design heritage and the evolving needs of modern living, bringing together craftsmanship, innovation, and contemporary perspectives.
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