Newsletter

Sign up to our newsletter and take part of information and news from Gulled, HAY and &Tradition.

Contact

StockholmMalmöGöteborgHelsingfors

Follow us

InstagramLinkedin

Explore

About usHAY&TraditionProducts
© 2025 Gulled

&Tradition

Founded in 2010 in Copenhagen, &Tradition is a global brand that builds upon Denmark’s strong legacy of craftsmanship and design. They are dedicated to storytelling through design, whether by reimagining past icons or creating future classics.

 
Spring 2025
View products from &Tradition
1 / 0

&Tradition

Once rare treasures sought after by collectors at global auctions, many of &Traditions designs—such as the Mayor sofa, Viggo Boesen’s Little Petra chair, and newly reintroduced Hvidt & Mølgaard pieces—are now faithfully reproduced from original sketches and made widely available for the first time.

1 / 0

Todays International artists

Alongside mid-century classics, the collection features contemporary works from some of today’s most celebrated designers, including Valencia-based Jaime Hayon, Copenhagen’s own Space Copenhagen, Swedish-born Sami Kallio, and Norwegian duo Anderssen & Voll—just to name a few.