Welcome to Gulled. We are proud to represent two prominent design brands, HAY and &Tradition, in the Swedish and Finnish markets. Our passion is to help our customers in their creative work. Read more
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Exploring Life Outdoors, One Simple Moment at a Time
From spontaneous nature outings to simple moments outside your own home, outdoor life offers endless possibilities. A camping weekend, a park picnic, quiet time on a balcony, an afternoon by the water, or simply resting under a tree—these everyday experiences inspired the HAY Outdoor Market by Jasper Morrison Shop.
HAY Focus Products Spring 2026
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Introducing Fresh Design Expressions
Bold new additions elevate iconic design families with fresh energy and refined sophistication. From a modular table that blend function with sculptural presence to vibrant Flowerpot colours honouring Panton’s legacy.
New additions enrich the outdoor experience, elevating open‑air dining and lounging into a more immersive and refined way of living.
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